How many housewives in their 30's and 40's wore a laced foundation in the 1950's? We'll never know and the records of Spirella and Spencer that might provide a clue, are probably lost forever. Note how even a garmentaimed at the more youthful figure (216 from 1954 right), had the option of front-lacing.
The latter Spirelette was never fully made-to-measure,and was simply available in an enormous range of sizes. The Spencerette, was by no meansa light garment, but when the name was introduced, it was certainly lighter thanthe corset it replaced. I believe that the name 'Spirelette' was aresponse to arch-rival Spencer's, Spencerette. These were still made-to-measure, and should not be confusedwith the Spirelette range that was introduced in 1963 and was pushed towards theyounger clientele in the 1970's (see panty-girdles). In the 1950's, Spirella coined the term 'Spirelette' for a rangeof lighter girdles. It did not work and models that were introduced in a blaze of publicity were quietly withdrawn but a few years later. Spirella coined the term Spirelette in the 1950's and even introduced a pantie-girdle in 1953! This was simply an attempt to woo post-war woman by offering less formidable underwear than that of their mothers yet keeping them within the Spirella fold. This insidious decline in perceived, if not actual, quality was a sign of the times. The quality of the satin elastic just is not quite the same and the zipper is now a plastic affair. On the right is the same style of girdle but dating from a decade later. On the left is the older one (late 1960's) with the signature details of metal zipper and high quality satin elastic panels at the sides and rear. These pictures show two Coppelia 43 girdles. This is actually an effective technique and is still encouraged by many South American manufacturers who still produce all-in-one garments. The garment should be turned inside-out before donning and effectively unrolled up the wearer. Mostly, this would appear to be common sense, however, the instructions for the corselette may come as a surprise.
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Nevertheless, in an attempt to persuade a new generation (Spirella hoped) to embrace the girdle, or vice versa, Spirella provided detailed instructions with each garment concerning laundering (very important) and amazingly, how to put on the garment itself. The emphasis had moved from service and quality, to sales, sales, sales! Coppelia was never a great success, because it was too easy for an inexperienced corsetiere to foist on a client, and the client would feel that, perhaps Marks & Spencer were cheaper and better. How many measurements do you need to sell a plastic tub or a perfume? None and that is my point. Many corsetieres might as well have sold 'Tupperware', or 'Avon' cosmetics. The Coppelia girdles were, in fact, very well made, however, when they came on the market, the era of the corsetiere as a skilled trade was on the wane. The pictures come from Spirella's last catalogues produced early inthe 1980's. Latterly, Coppelias became (in Britain) the first girdles sold by Spirella in stock sizes. The lady in the 45 doesn't look as pleased as she does above in her 41! But let us return to the heyday of the girdle.Ĭoppelias 40, 41, 41, 43, 44 and 45 from 1969 to 1972. The panty-girdle, or shaper if you must, is the lower foundation of choice, if, of course you chose to wear a foundation. Today (2012), the girdle is probably less well known than the corset that still has a small, but dedicated, following. In fact, Spirella introduced the Spirelette 122, their first pantie-girdle, in 1953, but withdrew it in 1955. Even in November 1968, a report fromKayser Bondor disclosed that in a survey of over 3,000 women, 70 per cent stillwore conventional girdles and the vast majority of women needed and wantedcontrolling garments.Īs we will see ( weddings), 1968 probably sounded the death-knell of the girdle, as British woman suddenly adopted the panty-girdle that her American sisters had been wearing for nearly a decade. (By 1966, the term 'corset' was having image problems in themarketing department). A fair proportion of thesewere accounted for by Spirella's 6,000 consultants as the corsetieres had becomeknown. Girdles started to replace corsets in the 1930's and in 1966 sixmillion girdles were sold in Britain in nine months.
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